Music is an art form. It’s something every culture throughout history has enjoyed. And our generation is taking it to the next level.
With advances in technology we are able to store, play, and share digital music in ways never seen before. On the frontier of the online music world are streaming music platforms Pandora and Spotify. These organizations allow for people to listen to a variety of music not only on their computers but also on mobile phone applications.
I found a good article on the battle between the two on Mashable. I think the author, Matthew Beck, does a good job of illustrating the similarities and differences of Pandora and Spotify. I would add that the two are different in the fact that Pandora is more for users that like a genre of music and don’t mind waiting and ‘digging’ for a great song. I’ve also found that Pandora plays less current chart-topping songs. Spotify on the other hand has a lackluster Android mobile app. It also has a partnership with Facebook, which gives it a huge advantage.
People are now beginning to use Facebook to share songs on Spotify with their friends. Here is an example of how easy it is to share with friends, I dragged my ‘ladeedah’ playlist onto my blog and it automatically created a link to it. Spotify found a good use for Facebook’s new Timeline page by sharing the history of music. It’s pretty neat and you can check it out here.
As a result of the digitization and social sharing of music, marketers are finding this new medium (digital music platforms) to be profitable after a majority of years advertising on the (old-fashioned, if you will) radio. Today is the second day of an event called ad:tech in San Francisco and Pandora and Spotify will be there to speak on the future of brand marketing. It should be interesting to read what they had to say tomorrow.
Now that we have the technology to listen to music with such ease, I feel that distributing good music that may not have made it to the top of the charts will also become easier. That’s good news for little known bands. Get out there and start enjoying music, new and old, anytime and anywhere. But if you work for Proctor and Gamble, you’ll have to wait until you get off work.
Random thought of the day:
I wish the dollar store would sell gas.