The Pitch

From the channel that brings you Mad Men’, AMC is promoting a series premiere of new advertising reality show ‘The Pitch’ in a few interesting ways. The show premieres Monday at 8 Central on the cable channel AMC. I’m graduating in a couple weeks from North Dakota State University with a double major in Journalism as well as Public Relations and Advertising. So with having a background in both television broadcasting and advertising, I think this show is going to be really fun to watch and interesting to see two ad agencies compete for a campaign.

I’d like to take a look at how AMC has promoted the show. One medium of advertising that has become quite popular is using Google Ads such as this one:

'The Pitch' Google Advertisement

Another form of their social media ad campaign is their Facebook page, along with a Twitter handle @ThePitch_AMC, and a blog that updates fans on events leading up to the premiere. They have also used more traditional forms of advertising with the following commercial being aired on cable channels across the U.S.:

They also have used Netflix to promote the show by allowing the pilot episode to be seen on demand (Watch Instantly). I think that it would have been very interesting if AMC reached an agreement with Netflix to post a new episode on Watch Instantly a week after it had aired on AMC – sort of Hulu-esque.

I came across an article written by Christina Warren at Mashable about how AMC had a unique problem of developing an ad campaign for a TV show about ad campaigns. The artwork that was ultimately chosen for the campaign and some other artwork that was pitched can be seen in her article.

Tweet of the day:

Eloqua@Eloqua

Looking to rule #B2B social media marketing? This free Aberdeen report shows you how. http://ow.ly/azfQY

Write Like Mike (Royko)

Chicago Tribune

In my specialty writing class at NDSU I recently learned of former Chicago newspaper columnist Mike Royko. Here are a few of his columns that I read; I especially liked his story How Slats Lost His Cymbals. I found his style of writing to be interesting; so much that I thought I’d take a swing at it.

You should also know that I am studying Communication Law this semester and am in the process of writing a 25 page paper on cigarette labeling and how it might be seen as a restriction of free (commercial) speech. That gives a little background on my column, here’s my attempt to be Mike Royko and create a character in likeness to Slats Grobnik.

There has been great debate in the higher courts on whether or not the government should be allowed to place graphic images on the packaging of cigarettes. Now, I am not a smoker by any means but I don’t mind having the occasional social smoke while out on the town with friends.

But there is something I actually do believe in all the time and am ‘addicted’ to. Free speech is something I can’t live without and shouldn’t have to. Either should tobacco companies. Granted there will be those who think I am nothing more than a cigarette addict when reading this but those people are the same people that think putting graphic images will directly lead to the prohibition of tobacco products such as cigarettes and smokeless tobacco.

You might have read a news story on how the courts are deciding this issue.  I think that the conversation in the lower circles of our society can be just as crucial to determining the final decision. For example I overheard a story at the bar between two regular patrons, my friend Bill and his friend Frank Adiddle. Frank was a tough guy that had been hardened by the first Gulf War and many nights sitting on a barstool.

I was sitting two seats away from Bill; with Frank on the other side of Bill, and with only a few other friends in the bar, I had time to listen in to their ten-minute conversation on cigarettes. It went a little like this:

Bill was talking to me about how he would like to go out and have a smoke when we were done with our beer.

“Those darn things are so expensive nowadays,” Frank chimed in.

Bill sat back in his chair and turned towards him, “I suppose they have gone up a bit since when we started smokin’.”

“Why don’t they just make ‘em illegal already so I can buy ‘em from a drug dealer for cheap?!” said Frank in an annoyed voice.

“Well they keep telling me to stop smoking them with all these commercials and ads it is pretty weird that they actually don’t just make them illegal like pot,” Bill commented in a serious tone.

Frank chuckled and replied, “I say do it then!”

“That will never happen, old Philip Morris’  got too much money for the gover’mint to shut him down,” said Bill.

“Yeah… I suppose there is a lot of money to be made in the tobacco business. Damn. If I had never bought cigarettes think of all the money those people wouldn’t have.”

Bill thought about this for a minute before adding, “My health care costs would probably go down quite a bit if I didn’t smoke.”

What Frank said next surprised me and Bill both. “But if everybody quit smokin’, taxes would go up ‘cause the gover’mint wouldn’t be making no money off the taxes.”

“Wow, I never thought of it like that, I s’pose they do rely on our money a lot to pay their salaries.”

“Ahh screw it. Let’s go outside boys, I’m done with my beer,” Frank fell back into his normal state. “Like my pops said after he came back from the war, ‘smoke em if you got em’.”

To relate this to trends in technology and society, with the decline of newspapers comes a decline in column writers such as Mike Royko. I think blogging has taken away the need for good column writers. Correction: ‘good blogging’ has taken away the need for professional column writers.

Random thought of the day:

Anybody else say “Wed-Nes-Day” when writing the word Wednesday?

The Tupac ‘Resurrection’

Legend Hip-Hop artist Tupac Shakur made an appearance at the annual Coachella music festival last Sunday night. Well, actually it was a hologram of his that performed at Coachella. In case you haven’t seen the video that has now gone viral – it has over 2.5 million views in just a few days -  I have posted it here (**edit** I have opted to take this down as it is NSFW and contained too much profanity, instead here is a picture of Snoop Dogg standing alongside the hologram of Tupac at Coachella courtesy of nydailynews.com**):

Look’s real doesn’t it?! I was one of the many that was amazed by the quality of the hologram. A company named AV Concepts put together a performance based off of old footage from Tupac’s performances and synched it with his songs. They then took this animated video and projected it onto a mirror that showed up on a transparent foil that the audience wasn’t able to see. The only thing we see in the video is Snoop Dogg and what looks to be Tupac.

International Business Times

The success of this hologram has sparked conversation online that Tupac could go on tour with Dr. Dre and Snoop Dogg. The Wall Street Journal wrote:

“Sources in the Journal article said that Dr. Dre had a “massive vision” for Pac’s projection. Both an arena tour and a more intimate, club tour were being considered at the time of this writing.”

I think that most people probably wouldn’t pay top dollar to see a hologram perform rather than a live person. But it is a way for past performances to be relived more realistically than watching, say, an old Michael Jackson video. Speaking of MJ, E! Online has reported that the Jackson brothers have plans for an upcoming tour, and Jackie Jackson says that a Michael Jackson holographic performance could “absolutely” go on tour with them. A holographic moon dance?! A performance Princess Leia’s hologram would be proud of. Need more proof that holograms have gone viral? Kanye West owns the top tweet on holograms saying, “Yo Hologram Tupac, I’m real happy for you and I’ma let you finish but Obi-Wan Kenobi was one of the best holograms of all time!!!!!!!”

So are holographic performances the future of concert events? I doubt it, but they could see more use at concerts by bringing ‘dead rock stars’ to life. What do you think?

Random thought of the day:

I have the answers to the ethics test if anyone needs them.

My First Mac

My first Big Mac was delicious. My first Macbook is DEEELICIOUS.

Earlier today I acquired my first Apple product since the iPod came out in 2001. I had a not so delicious experience with my previous PC’s. The Acer I recently had crashed after 3 months and one not-so-hard fall from my desktop. Before that my HP’s motherboard went bad unexpectedly after 2 years of use and a replaced battery. So, I wanted to test my luck with the much-acclaimed Macbook Pro.

Now for those that don’t yet know, Mac’s run a completely different operating system than PC’s. Mac OS X vs. Microsoft Windows. So far, here are the differences I am noticing.

Mac’s are much more user friendly and aesthetic, it just takes some time to get use to the different controls. For example, Macs have a Command key that is nowhere to be found on PCs. Macs meanwhile are usually more spendy than their counterpart. Mine cost me approximately 300 Big Macs (I must say it is more than 300x delicious). Another downfall for Macs is that Apple has made the operating system a closed one in that it does not accept a lot of foreign(not made by Apple) software to work with the OS X. Windows meanwhile has an enormous amount of great software to run on it’s system because it is an open operating system.

Many people believe that if there were a computer with Apple’s peerless design and hardware AND with Microsoft’s unrivaled software cache. There is a way to run Windows on a Macbook and it is called Boot Camp. This is one way to get around having to choose between Mac or PC.

Throughout the course of this blog I will return to this topic and let you know how my Mac is running and compare it to PC experiences.

Tweet of the day:

CNN Breaking News@cnnbrk

“The Artist” wins the Oscar for best picture on.cnn.com/zFeWi9

The FBI Wants to Watch You

How do you feel about this?

Personally, I think it is an abridgement of the First Amendment. Also, I don’t think the FBI wanted it to get out. #leaked

I would like to see Facebook go back to the good old days when you had 15 friends and just ripped on one another and posted witty things like this:

Tweet of the day: Boing Boing @BoingBoing

NASA releases “most amazing high-definition” photo of earth, from space dlvr.it/17RSzX